The European Union will from Sunday have the power to enforce landmark artificial intelligence rules and hit any companies breaking the law with fines.

The European Union will from Sunday have the power to enforce landmark artificial intelligence rules and hit any companies breaking the law with fines. The EU has the world's most comprehensive digital rulebook covering social media, online retailers and search engines, with plans for more rules this year. In 2024, the EU adopted a sweeping AI law known as the "AI Act", but its rules have been introduced in stages. The higher the risk to Europeans' rights or health, for example, the greater the obligations of firms to protect individuals from harm. It also bans AI used for predictive policing, emotion recognition systems in workplaces or schools and AI that manipulates human behaviour. From Sunday, AI-generated content like deepfakes must be labelled, while firms must ensure their AI systems like chatbots make it clear to users they are AI. Existing AI systems have until December 2 to adapt to the new rules, and there are exemptions for "artistic, creative, satirical, fictional" work. On Sunday, European regulators in the AI Office will have the power to enforce the bloc's rules on the most advanced AI models.