Labels and adhesives can prevent paper from being recycled but there's new tech aimed at changing that.

While paper or cardboard packaging might on its own be recyclable, the presence of a label, a seal or a coating can negate that. That's because non-recyclable adhesives, or "stickies" as they are known as in the industry, can cause damage to recycling machinery, make the resulting batch of recycled paper inferior, or even cause a batch of paper to be recycled to be rejected, according to scientists, external at NC State University. And that's a shame as paper is one of the most recycled materials in Europe - with around 74% of paper and board consumed in 2024 being recycled. In August, a new Europe-wide packaging, external and packaging waste regulation (PPWR) kicks in ordering that all packaging should be minimum 70% recyclable by 2030, rising to 80% from 2038. In addition, German law will also, external require stricter reporting and licensing fees. So, tackling stickies would be helpful. One solution has been to develop water soluble adhesives, external. That's the idea that three firms from Germany - Fraunhofer, Hermann Ultraschall, and Henkel - have come up with. It's no coincidence they are all German, as the country is known for its Packaging Valley, external, a hub for the packaging industry. Their efforts to innovate are partly a bid to satisfy ever tightening regulation around commercial recycling, and rising fines for those who fall foul.